For decades the college admission process has been defined by the admission funnel model; the notion that prospective students enter the admission process at the top of a funnel and then are diminished in number as they become applicants, admits, and deposits, essentially squeezed out at the other end of the funnel. This is a highly flawed analogy, in many respects, but we continue to use it because no better alternative has existed… until now.
Our theory completely disrupts the concept of the admission funnel. Welcome to the Admission Tunnel, a more accurate and eloquent way to describe the admission process. Instead of a funnel, imagine a tunnel with a subway or transit system running through it that facilitates prospective students entering and leaving the system at different points and traveling on different “trains” based on their status in the process at any given time. The Admission Tunnel Theory facilitates the Admission Transit System and its visual workflow management software, Transit 1.0. Visual Workflow Management as a CRM Enhancement The theory of the Admission Tunnel leads to the practice of the Admission Transit System and its visual workflow management software. While the Admission Transit System can be used independently, it is designed to work as a compliment to existing CRM systems. Think of it as the roadmap, or more accurately, the subway map that allows for the strategic planning and comprehensive visualization and execution of communication through a CRM.